KIZUNA BRAND CONCEPT

The Japanese term eKIZUNA' connotes an implication of especial connections and relationships'. Life is connected to many circumstances including Human, Nature, Culture and Environment. Nature especially has a strong impact on it. Recent reports regarding environmental damages and global warming have made us (the consumer) realize something needs to be done to slow these things down.

Often in the fashion industry, these damages occur when mass production leads to mass wastage. Wastage is taken into consideration when a brand manufactures its products, making it easier to neglect future consequences outside of the manufacturing stage Wastage can occur at any stage of the fashion business. Retailers have serious concerns about left over products at stores. KIZUNA believes it is very important for the brand to help the reduction effort of wastage and educate people, through Fashion, about what steps need to be taken. O ur interpretation of eKIZUNA' is to heighten awareness of these factors to develop a enon waste cycle' past the production stages.

KIZUNA has the continual theme of ECOLOGY. The earth is suffering from huge environmental impact caused by humans and we, as designers, have to start somewhere to change this situation. In response, KIZUNA has been utilizing user and environmental friendly fabrics such as recycle fabrics (KIMONO, Seconds, organic fabrics, and natural fabrics). Archiving 100% recycle products are very difficult, and KIZUNA will continue its commitment to utilize recyclable materials as much as possible. KIZUAN will also consider controlling the production volume as appropriate, in order to avoid wastage.

 
             
 

DESIGNER

Takuto Mochizuki leads team Fuji High. Takuto Mochizuki has worked with Canadian denim brand 1921jeans. He was developing high end hand made denim customizing line. Every pairs were sent to Japan to have special finish. Now he starts his own line called 'KIZUNA'.

     
         
       
     

Dear Distributors

We 'KIZUNA' are looking for international distributors. Those who can share the same vision with us, we will be very pleased to make any further contact with you.

Tel +81 90 1232-3203

Fax +81 545-52-6619

mail@kizuna-fromfujiyama.com

 
   
 
     

Dear Brand Owners

Need any idea to reduce the wastage or to turn the left over into a gold? We are happy to share our ideas with your brand. We can defiantly help you guys.

Tel +81 90 -3968-9840

mail@kizuna-fromfujiyama.com

 
   
           

HOME \CAMPANY \

Copyright©2007 by KIZUNA. All Rights Reserved.